MAKE IT CARSOME

CARSOME: DRIVING TRUST THROUGH ANIMATED STORYTELLING

Carsome – Southeast Asia’s leading car e-commerce platform – partnered with VML (formerly Wunderman Thompson) and Pixel Animation Studios to create an engaging animated campaign that reinforces trust and transparency in used car sales. Directed by Richard Koh, the project blends compelling storytelling with sleek motion design to highlight Carsome’s commitment to quality and customer satisfaction.

Recently, this project earned a prestigious spot among DesignRush’s Best Animation Video Designs, a testament to its creativity and execution.

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We’re honored that this project has been featured among the Best Animation Video Designs by DesignRush, a platform celebrating top-tier creative work worldwide. This recognition highlights the power of collaboration and the impact of well-crafted motion design.

THE VISION: SIMPLIFYING THE USED CAR BUYING EXPERIENCE

Carsome wanted to communicate its rigorous 200-point inspection, fixed pricing, and 5-day money-back guarantee in a way that felt approachable yet authoritative. The challenge? Transforming a typically complex and skeptical buying process into a smooth, trustworthy experience - all through animation. VML crafted the strategic narrative, while Pixel Animation Studios brought it to life with dynamic motion graphics, character animation, and a vibrant yet professional aesthetic.

FROM CONCEPT TO FINAL FRAME: THE CREATIVE PROCESS

The project began with VML developing a strategic script that distilled Carsome’s key selling points into clear, engaging messaging. Under Richard Koh’s direction, Pixel Studios then crafted detailed storyboards to ensure the visual narrative balanced information with compelling aesthetics. The animation style blended clean 2D motion graphics with subtle 3D depth, using a vibrant yet professional color palette that aligned with Carsome’s energetic brand identity. Smooth transitions, kinetic typography, and a polished voiceover paired with an upbeat soundtrack brought the piece to life, maintaining dynamic pacing while reinforcing trust. Upon completion, the animation was deployed across Carsome’s social media, digital ads, and website, successfully enhancing consumer confidence in their transparent car-buying process.

Great animation isn’t just about movement - it’s about storytelling, clarity, and emotional connection. The Carsome project exemplifies how brands can leverage animation to demystify their offerings and build trust with audiences.

A huge thanks to VML, Carsome, and our incredible team at Pixel Animation Studios for making this possible - and to DesignRush for the recognition!

#Animation #MotionDesign #BrandStorytelling #Carsome #DesignRush #CreativeCollaboration #Advertising